Marketing course

Marketing course objectives:

To understand the role of marketing within society and within an economic system.
– To learn the vital role of marketing within a firm and the necessary relationships between
marketing and the other functional areas of business.
– To consider the various decision areas within marketing and the tools and methods used by
marketing managers for making decisions.
– To learn key marketing principles and terminology. Because this is a survey course, there is
an emphasis on basic terminology and concepts.
– To appreciate how a marketing perspective is important in your own personal and
professional development.